How do we encourage donors to increase their giving through email campaigns?
- Know your audience – use different language for different groups. Teens speak differently than older adults.
- Write from the heart – be authentic. People know when you’re giving a sales pitch. Write what you truly feel.
- Make it personal – causes that are important to us become important to others because they see how we change.
- Include specific calls to action2 – let donors know exactly what your nonprofit needs and why.
In 2010, religious organizations received one-third of all private charitable giving1. In 2010, seven percent of adults volunteered on an average day1..