Complete Guide to Cross-Sector Partnerships For Nonprofits


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Complete Guide to Cross-Sector Partnerships For Nonprofits

You don't have to work alone to run your nonprofit. Serving in a cross-sector collaboration with a for-profit company has several advantages and should be incorporated into your organization's strategic plan.

Reach out to companies that share your objective and inquire in-depth questions about their target markets, what they hope to gain from a partnership, and how they would be willing to support your cause in order to secure a successful collaboration. In order to conduct an adopt-a-pet fundraiser, an animal shelter might collaborate with a doggie daycare center because the two groups have complementary audiences and skill sets. This is an example of a collaboration that benefits both parties. 

In this guide, we’ll explore the following:

  • Benefits of Cross-Sector Partnerships in More Detail.
  • How To Identify A Cross-Sector Partnership For Your Nonprofit

Benefits of Cross-Sector Partnerships in More Detail.

Working with a for-profit company can benefit your organization in the following ways, from spreading awareness to generating real support for your cause:

1. Reach a Bigger Audience.

Your nonprofit can access new markets of potential volunteers and contributors by collaborating with a for-profit company. The majority of companies taking part in collaboration will use their resources and brand recognition to promote a nonprofit's mission. For instance, if you collaborated with a dog groomer to hold an event at their shop, they might share event information with consumers in their database using the dog grooming software they use.

As an alternative, a company might agree to include a mention of your organization in their marketing materials, which may be distributed through the following media:

Website: Your partner probably has a web page devoted to the charity organizations they support if they have a well-known corporate social responsibility (CSR) program. Request that they include your nonprofit on this list, along with details about your cause and a URL for your nonprofit's website.

Direct mail: Create a QR code that points to the donation or event registration page for your nonprofit, then ask your partner to include it on all of their flyers, letters, or other printed materials.

Social media: To give your partner's followers an inside glimpse into your nonprofit, think about "taking over" their social media profiles for a day. Ask the partner if they would prefer to announce your partnership on social media if they are uncomfortable with that concept.

Email: Request that your partner include a notice of the cooperation in their forthcoming mass email or newsletter. Consider using a compelling subject line, such as "We need your support to support a local organisation," to make sure that the message reaches the recipients' inboxes rather than spam folders.

Together with your business partner, you may boost the likelihood of contacting potential supporters on their preferred platforms and gaining their support for your cause by implementing a multichannel marketing plan. Gingr advises employing marketing software to track and report on engagement indicators for the greatest outcomes. This will allow you to evaluate the partnership's return on investment and adjust your strategy as necessary.

2. Receive fundraising support. 

It has been shown that working with a business can help organizations reach a wider audience and raise crucial funding for their programs and activities. According to 360MatchPro's fundraising statistics, companies gave more than $20 billion to charity just in the previous year.

It could be helpful to work together with a local business to co-sponsor a campaign if your group lacks the resources to successfully run fundraising on its own. Once you've identified a partner, make sure to let them know what you expect from them in terms of assistance. For instance, a for-profit organization could be able to provide your nonprofit with:

Ask your partner whether they would be willing to provide a one-time cash payment to your fundraising or to match the contributions made by your supporters.
Contributions in kind: If a company is unable to contribute money to your fundraising, they might be able to provide supplies or a venue for the event.

Encourage firm employees to provide a hand by volunteering at your fundraising event. Checking people into the event or managing an information booth are examples of roles.
With this extra assistance, you can throw a memorable fundraiser on a shoestring budget and increase awareness of your cause. However, remember that a partnership should be advantageous to both sides. Describe the benefits the company will receive in exchange for their assistance such as tax deductions or positive press. 

3. Tackle complex issues.

Cross-sector collaborations can provide organizations with a bigger reach, enabling them to have a real effect on their communities. Imagine that your animal rights group is promoting a law that outlaws all types of animal cruelty. A powerful and influential company can support your efforts and assist you in enacting long-lasting change. 

Here are some instances of cross-sector partnerships you can work with to further your mission:

  • Put call-to-action buttons that link visitors to the phone number of a representative on your website and the website of your business partner.
  • Co-host a campaign where participants write emails to decision-makers using pre-written templates to express their opinions.
  • Together, start a social media advocacy campaign with a hashtag related to your topic.
  • Create a petition and get support from each of your bases.
  • Send letters to your elected officials and other important community members.
  • When numerous organizations from various industries collaborate to address a complex issue, they have the power to mobilize the public and bring about significant systemic change.
  • Having a for-profit organization on your team makes it possible to collaborate more effectively, find new sources of funding, and achieve sustainable development. Create cross-sector collaborations as soon as possible to position your nonprofit for long-term success.

How To Identify A Cross-Sector Partnership For Your Nonprofit

It is feasible to work more successfully, uncover new sources of funding, and accomplish sustainable development when a for-profit organization is a part of your team. As soon as feasible, establish cross-sector partnerships to position your nonprofit for long-term success.

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